Huntersville, NC 28078
Ph. 704-728-6775 (cell)
Professional Summary: Highly accomplished senior editor with nearly a decade of experience developing and implementing creative, informational and sales content in traditional print, on-line and social marketing mediums. Proven ability to turn new initiatives into profitable, long-term successes while providing effective team leadership and developing upcoming junior stand-outs. Unique ability to adapt writing style to project needs; equally as skilled at creative, sales-based writing as technical, informational writing. Willingness to learn new skill sets for optimal performance.
Project Management * Content Management * Press Management * Team Leadership and Resource Development * Marketing Message Development * Social Media and On-line Content Development * Technical Writing & Documentation * Client Retention & Relationship Building * Strategic Planning * Initiatives Roll Out * Process Improvements
ClickCom, Inc., Charlotte, North Carolina, 2008 – 2009
Web design and development firm with a national client base and approximately one million in sales annually.
Director, Copy and Content Management
Chief leadership responsible for overseeing the copy process on all projects involving copywriting/editing, content creation and organic search engine marketing. Executive leadership on special projects; provided expert feedback, created applicable marketing and training materials and facilitated a smooth roll out of the WordPress content management system and a successful, spring 2009 launch of a new medical sales vertical. Catalyst for creating more streamlined procedures, increasing quality control and client retention measures.
Turned a newly created position into a profitable role by generating $40,000 in copy services inside my first three months as Director.
Generated thousands in Web site sales by spearheading all public relations initiatives, which resulted in significant, positive company publicity in the Charlotte Observer and the Charlotte Business Journal.
Recovered customer relationships with clients who were ready to leave ClickCom, Inc. and saved the company losses of over $5,000 annually in search engine marketing revenues.
Spearheaded the project management of Oscar award winner Stephen Schwartz’s Web site. The Wicked and Godspell composer had several unique requirements involved in his project, which required my vigilant oversight and collaboration with the graphic design and programming teams.
Successfully developed content and worked with the executive leadership for Girls on the Run (based in Charlotte) to create an effective Web presence.
Worked with Breon Klopp of Pit Crew University (Mooresville, NC) on Web site redesign.
“I appreciated Timina’s interest in the project, which clearly showed in her understanding of the product and what we needed the Web site to accomplish. Timina was able to accurately capture the message of Pandora’s international brand while succinctly describing the local touch and flavor that Gina’s store offers.”—Molly Carroll, Marketing Consultant and Charlotte-area radio personality
“Timina went to great lengths to help me last year when I first enlisted her writing services, which I can proudly say are fantastic. She has since written numerous articles for my weekly e-zine and for both my Web sites…She has always been helpful and has reached out numerous times to do what it takes to solve my problem(s) quickly and restore my faith in vendor relationships beyond the call of duty. In this day and age, just getting someone to respond is a chore, and Timina, on many occasions, has reached out and helped me on a weekend, which is unheard of in the workforce nowadays.”—Robert T. Carr, owner of TLC Incorporated and TLC Garage Works and Chamber President, Gambrills, MD
Editorial Consultant, Charlotte, NC, 2003 - Present
Collaborate with freelance clients all over the country on a wide spectrum of projects.
“Wow--the Catholic School Exam review is so well organized! Thank you. It's really beneficial how you drew some conclusions and helped sort through the data. This is perfect--exactly what I needed.”—C. Cantarella, Owner of Acumen Enterprises and a Harvard Graduate
“Timina, the style, design and editing of this interview copy is outstanding. It blew me away! I’m also impressed with how you really understand what we do, which isn’t easy to do. It took me 30 years to figure it out! Thanks again for your creative and innovative approach to my work.”—Robert T. Yokl, CEO of Strategic Value Analysis Savings
JS Consulting, LLC, Editor, 2000 - 2008, Milwaukee, Wisconsin & Charlotte, North Carolina
The #1Watchguard training firm in the Southeast. Also provides IT consulting solutions and services to a national client base.
Developed information technology training materials, assisted with classroom instruction and coordinated all internal and external company communications. Directly responsible for generating publicity that resulted in expertise requests from the Charlotte Business Journal and invitations for the company’s IT security technicians to speak before the FBI.
Managed special projects that involved developing and implementing Web copy and e-marketing initiatives for clients in a variety of industries, including lumber & building materials distribution, banking, real estate and manufacturing.
Designed an expansive CD product catalog for a Charlotte building materials distributor that experiences sales growth every year and presently does about 30 million in annual sales.
Selected for a year-long, monthly columnist position with the Charlotte Observer in 2004.
Bachelor of Arts in Journalism, GPA 3.73, Marquette University, Milwaukee, Wisconsin, 2003
Kappa Tau Alpha, journalism honor society, top ten percent of MU’s graduating class of 2003